The Head of Trade Marketing is usually responsible for local market brand development within a channel. This is done across a variety of marketing strategies including product launches, public relations and communications efforts, setting up displays, designing loyalty programmes and Coordinates activities associated to organization participation at trade shows or events.
Trade marketers typically have two target groups: Company/Agents/Dealers, or Retailers.
- Develop marketing strategies aligned with the brand strategy
- Act as the key liaison between Kaidee, sellers and buyers
- Maintain customer relationships for future purchases
- Cultivate plan for marketing on-ground activities
- Monitoring and optimizing client ROI
To be a trade marketing manager, you usually need:
- bachelor's degree in marketing, business, or sales to work as a trade marketing manager.
- Relevant coursework includes management, economics, statistics, and business law.
- Relevant industry experience
- Three to five years’ proven channel marketing experience
- Expertise in marketing programme development for retail outlets showroom, trade marketing, or tiered distribution experience proven project management skills
- Interested individuals can obtain membership in professional organizations like the Marketing Management Association, which offers conferences and training resources.
Welfare & Benefits:
- Flexible hours
- Meal Allowance
- Training in-house & Abroad
- Provident Fund (5 or 10%)
- Life / Accident / Disability / Health Insurance
- Dental 4,000 THB
- Vacation leave & Birthday leave